Privacy policy

DUSHA + AMAI is committed to protecting your personal information and maintaining your trust. This privacy policy explains how we collect, use, and safeguard your data in accordance with our Terms and Conditions. By accessing or using our website and its services, you agree to the terms outlined in this policy.

We value transparency and want you to feel confident while using our website. Therefore, we inform you that by visiting and interacting with our website, you consent to our collection and use of certain information. This policy applies only to information collected through our official website www.dushaamai.com and does not apply to any third-party websites, platforms, or entities not owned or controlled by DUSHA + AMAI.

We may collect personal information such as your name, contact number, email address, billing and shipping addresses, and payment details, along with technical data like IP addresses and browser details. This information is collected for purposes including order processing, customer service, internal record-keeping, website improvements, and where consent is given marketing communication. We maintain strict security protocols to protect your data, including encryption of payment transactions and restricted access to sensitive information.

We do not sell or rent your personal information. However, your data may be shared with select trusted third parties, such as payment gateways, courier services, and IT support teams, strictly for fulfilling our services to you. These third parties are contractually obligated to protect your data and use it only for the agreed purposes.

You have the right to access the personal information we hold about you, request corrections, opt out of marketing communication, or ask us to delete your data, subject to legal or contractual obligations. To exercise any of these rights, you may contact us directly via the contact details provided.

We reserve the right to modify this policy at any time. Updates will be posted on this page, and your continued use of the website after changes are posted constitutes your acceptance of those changes.

Information that May Be Collected from You

DUSHA + AMAI collects data that you provide during the registration process, as well as information related to your usage of our services when you visit our website. Please note that dushaamai.com does not collect any Payment Card details (i.e., credit/debit card number, expiration date, CVV, etc.).

For any purchases made using your card, you will be automatically redirected to the respective bank's payment gateway, where all sensitive details will be entered on a secure, encrypted page using industry-standard encryption technology. These details are securely relayed to your card issuer for authorization. DUSHA + AMAI does not have access to, nor do we store, your complete card information at any point during or after the transaction.

We may also collect additional data if you participate in promotional activities or contests offered by us. This includes any feedback, profile data, or other information submitted through forms on the website.

To improve our services, we monitor website traffic patterns and user behavior. Accordingly, we may collect limited anonymous data via standard usage logs from our web server or cookies stored on your browser or hard drive.

This may include (but is not limited to):

1. Computer identification details

2. IP address of your device

3. Domain server used to access the website

4. Type of computer/device used

5. Type of web browser being used

Personally Identifiable Information

During your interactions on our website, we may collect personally identifiable information such as:

1. Full name (first and last)

2. Email address

3. Contact number(s)

4. Postal/zip code

5. Demographic information (such as age, gender, occupation, education, address, etc.)

6. Personal preferences and interests (e.g., books, movies, music)

7. Your feedback and opinions on products, features, and services

We may also collect behavioral data such as:

1. Pages visited or accessed

2. Links clicked on the website

3. Frequency of access to specific pages

4. Items viewed, added to cart, or added to wishlist

Account Termination

You may choose to close your account at any time by writing to us at sales@dushaamai.com using the email ID associated with your account. Please mention "Please close my dushaamai.com account" in the subject line. Your account access will be disabled within 15 working days of receiving your request.

Please note that some data may remain archived on our servers even after your account is deleted, as per applicable data retention policies.

When / how Do We Collect Information?

We collect both personally identifiable information and anonymous traffic information when you interact with our website dushaamai.com. Personally identifiable information is collected when you register on our website, or you make a purchase, either as a registered user or as a guest. During the registration process, we may collect the following information (Name, Email address, Date of birth, Gender, Billing and delivery addresses, Pin code, Mobile number, Occupation, Interests, etc.)

Once registered, you may receive communications from dushaamai.com in the form of newsletters, updates, or promotional emails.

If you transact as a guest, we also collect similar identifiable details to fulfill your order and enhance your user experience.

When placing an order, we collect personally identifiable information through an order form, including (Name, Email address, Shipping/billing address)

This information is used to process and fulfill your order. In case of any issues during the order process, we will contact you using the details provided. Please note, we are the sole owners of the information collected through our website.

How Do We Use Your Information

Your contact information is used for:

• Password reminders and registration confirmations

• Sending special offers and promotions

• Communicating changes in policies or terms of service

• Event-based communication such as order updates, renewal notices, reminders, and promotional emails regarding new arrivals or limited-time offers

Your personal information is used for:

• Improving personalization and optimizing your shopping experience on our website

• Contacting you for account-related updates or issues

• Fulfilling services you request (e.g., processing and delivering merchandise)

• Maintaining records in accordance with applicable legal or policy requirements

Anonymous traffic information is used to:

• Recognize returning users and deliver a personalized browsing experience (e.g., remembering promotions or offers previously accessed)

• Diagnose and troubleshoot technical issues on our website

• Monitor user sessions and activity to better understand usage trends and improve website performance

Who Do We Share Your Information With?

We do not sell or rent your personal information to any third-party organizations.

However, in certain circumstances, we may share your information with agents and alliance partners strictly for operational purposes:

Agents

We may share necessary information with trusted service providers involved in Order fulfillment (e.g., shipping partners), Payment processing (e.g., banks and payment gateways) These agents do not retain, store, or use your personal data for any purpose other than fulfilling your request.

Alliance Partners / Third Parties

Your information may be shared with alliance partners or third-party vendors to help deliver specific services on our behalf, to improve or personalize your overall shopping experience. Only essential information required to perform the service (e.g., confirming delivery or communicating about the service) is shared. Any data shared with advertisers is strictly on an aggregated and non-identifiable basis.

Use and Disclosure of Your Personal Information

At DUSHA + AMAI we are committed to safeguarding your personal data. We collect and use your information strictly in accordance with the applicable legal standards and solely for purposes necessary to provide you a seamless and secure experience.

How We Use Your Personal Information

1. Providing Products and Services

We use your personal information to deliver our Services and fulfill our contract with you. This includes Processing payments and managing transactions; Creating, maintaining, and managing your account; Sending notifications related to your purchases, returns, exchanges, or order status; Arranging for shipping and managing logistics; Facilitating returns, exchanges, and customer support; Enabling you to post product reviews.

2. Marketing and Advertising

We may use your information for marketing and promotional purposes, including: Sending marketing or promotional messages via email, SMS, or postal mail; Displaying tailored advertisements based on your interests and past interactions; Enhancing the personalization of our website and services.

3. Security and Fraud Prevention

Your information is used to monitor and prevent fraudulent, illegal, or malicious activity. We strongly advise you to keep your login credentials confidential. If you suspect any unauthorized use of your account, please contact us immediately at sales@dushaamai.com

4. Communication and Customer Support

We use your personal information to respond to your queries and provide efficient support services. This is essential to maintain our business relationship and ensure satisfaction with our services.

Anonymous Traffic Data

We also collect non-personally identifiable information to:

• Recognize and remember returning users;

• Diagnose technical issues and optimize website performance;

• Track user activity to understand how our Services are used.

Disclosure of Your Information

We do not sell or rent your personal information. Disclosure may occur under the following circumstances:

1. Legal Compliance: When required by law, including court orders, subpoenas, or other legal processes.

2. Fraud Prevention & Safety: When necessary to investigate, prevent, or act on suspected illegal activity, fraud, or threats to personal safety.

3. With Your Consent: When you give us explicit permission to share your information.

4. Service Fulfillment: When required to deliver products or services you have requested—such as with payment processors, shipping companies, and our service providers.

All information shared with agents, alliance partners, or service providers is limited to what is necessary to perform their functions and is not stored, shared, or reused for any other purpose.

Data Security

We take all commercially reasonable steps to protect your information. Sensitive data (such as credit/debit card numbers) is encrypted using Secure Socket Layer (SSL) technology through secure payment gateways. While we adhere to industry best practices, no transmission method over the internet or electronic storage is 100% secure. Therefore, while we strive to use industry-standard measures to protect your data, we cannot guarantee absolute security. For any security related queries on our website, you can email us at sales@dushaamai.com

What Choices Are Available to You Regarding the Collection, Use, and Distribution of Your Information

At DUSHA + AMAI, we respect your right to control how your personal information is collected and used. You have options when it comes to accepting cookies and how you interact with our website and services.

Cookies

Cookies are small text files stored on your computer that help us maintain records and enhance your browsing experience. We use both session cookies and persistent cookies on our website. Session cookies are temporary files that assist with site navigation and security during your visit, and they expire once your browser is closed. Persistent cookies, on the other hand, remain on your device for a longer duration and are used to store your preferences such as your username and browsing behavior, so you don't need to re-enter them during future visits.

Cookies help us secure your session, prevent URL-based misuse, personalize your experience based on your interests, and enable essential features such as maintaining your shopping bag. While you may reject cookies via your browser settings, doing so may limit your ability to access certain features or sections of the website.

We cannot identify you personally through cookies unless you have voluntarily submitted identifiable information, such as during account registration. Moreover, cookies can only store the data that you choose to provide; they do not access other data from your device or hard drive. Some cookies may be placed by third-party advertisers to display banners or promotional content. DUSHA + AMAI does not control these cookies and assumes no responsibility for their use. This cookie policy exclusively applies to cookies used by DUSHA + AMAI and not those implemented by any third-party advertisers or service providers.

Additionally, we automatically collect limited technical information such as your IP address and computer's internet connection details. This information does not personally identify you but allows us to deliver content more efficiently, tailor the website based on regional or user preferences, monitor website traffic, and provide aggregated geographic insights to advertisers.

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), We may also allow trusted third-party service providers to use cookies to tailor products, services, and advertisements both on our site and across the web.

While most web browsers accept cookies automatically by default, you have the option to adjust your browser settings to remove or block them. Please be aware that disabling cookies may adversely impact your experience on our website and may cause certain functionalities or services to malfunction or become unavailable. Furthermore, blocking cookies may not fully prevent the sharing of information with third parties, such as advertising partners.

Voluntary Disclosure of Information

Providing personally identifiable information on sales@dushaamai.com is entirely voluntary. You are not required to register in order to browse or use most features of our website. However, certain services and functionalities are available exclusively to registered users. You may choose to opt in or out of marketing, promotional, or newsletter communications at any time, and you can modify your interests and preferences through your account settings.

Service-related communications, such as order confirmations, account notifications, or policy updates, are considered an integral part of your account and are not subject to opt-out preferences. You may update your personal information or modify your account settings at any time. If you wish to deactivate, delete, or correct your account or personal information (such as e-mail address), you may contact our Customer Care Team at sales@dushaamai.com 

Upon receiving your request, we will block or remove your personally identifiable information from our active database and cancel your registration. However, archived versions of your data may remain on our servers for legal or administrative purposes even after deletion.

Security of Your Information

To protect your privacy and ensure the security of your information, we employ a combination of electronic, physical, and managerial safeguards. When accessing or making changes to your profile on dushaamai.com your login credentials (username and password) are required to verify your identity.

Access to personally identifiable information is restricted to authorized personnel only and is granted on a strict need-to-know basis to ensure the completion of your transactions and delivery of requested services.

While we maintain robust security practices including firewalled servers and password protected databases it is important to acknowledge that no data transmission over the Internet or storage system can be guaranteed as completely secure. By using this website, you accept that DUSHA + AMAI is not liable for any unintended disclosure of information due to errors in transmission or unauthorized access by third parties.

Data collected by dushaamai.com is securely stored in protected databases. However, no security system is impenetrable, and we cannot fully guarantee that our database will be immune from breaches. Additionally, any personal information posted in public discussion forums or comment sections may be accessible to others online.

Correction of Information

We encourage you to keep your information accurate and up to date. You may rectify, update, or change the personal information you provide at any time by accessing your account on our website or by contacting our Customer Care Team.

Policy Updates

We reserve the right to amend or update this Privacy Policy at any time. Any changes will be posted prominently on our website and shall take effect immediately upon publication. We may also notify you via email or homepage announcements in case of significant updates.

We encourage you to review this policy periodically to stay informed about how we collect, use, and protect your personal information. Continued use of our website following any updates constitutes your acceptance of the revised policy. For questions, concerns, or suggestions regarding this Privacy Policy, you may contact us at sales@dushaamai.com