Dusha + Amai is defined by fearless duality, timeless elegance, and a quiet rebirth of modern expression. Founded in 2025 by Abhishek Anil Tharwani and Aaira Dhiren Tharwani, the brand exists at the confluence of art and fashion - where sculptural design meets soulful storytelling. Dusha - the soul, embodies resilience and rebirth, inspired by a phoenix rising from ashes, symbolizing the enduring spirit of man. Amai reflects the fluid strength of womanhood - nurturing, graceful, and quietly powerful. Together, Dusha + Amai forms a dialogue between power and vulnerability, minimalism and grandeur, masculinity and femininity.

Born from a vision to redefine what modern fashion could represent in India, Dusha + Amai explores a space long overlooked; the realm of western expression shaped with the depth, refinement, and artistry of timeless couture. For us, clothing is a canvas - not bound by geography, gender, or convention.

At the heart of our philosophy lies a belief in elegance as permanence. Trends fade, but true style remains distilled into silhouettes that are pure, powerful, and eternal.

Dusha + Amai - for the souls that dare to rise.